Marketing Manager (F&B)

Job Summary

The Marketing Manager will oversee the marketing aspects in the Singapore market. He/She will also require to report and communicate the market activities to the marketing teams in China and other Mandarin-speaking regions.

Job Scope

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Job Requirements

• Diploma and above in Marketing, Business Administration or equivalent
• 8 to 10 years’ relevant working experiences preferably in F&B industry
• In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
• Familiar with international and China F&B branding, and its marketing/PR strategies
• Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
• Strong written and oral communications skills in Mandarin to liaise with international teams of Chinese speaking background.
• Comfortable to work with multicultural teams and groups internationally.