Brand & Marketing Manager (Concept Brands)

DUTIES AND RESPONSIBILITIES:

• Leads consumer and brand learning plan development and oversees execution and findings of research studies
• Build and increase company-wide awareness about key developments
• Identify, plan and execute projects/campaigns for brand development
• Analyse and evaluate effectiveness of each project / launch
• Manage service partners and build good relationship with key media for events/activities
• Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives
• Execution of company marketing communication initiatives that are aligned with Brand positioning and philosophy
• Trade mark registration and related matters
• Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company
• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
• Stay current on market trends and competitive activity
• Develop promotional programmes and managing marketing budget
• Oversees the planning and conducting of market research
• Work collaboratively with in-house or external design agencies to execute designs
• Analyse and evaluate effectiveness of each project / launch
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
• To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Generate and prepare weekly and monthly marketing reports for the Operation and Management’s review

REQUIREMENTS:

• Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role
• Must have experience in brand management in F&B industry
• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment