Brand & Marketing Manager (Concept Brands)
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Media/Advertising/Publishing | Media Business Management | Marketing Manager
Job Type:
Full Time
Job Suitable For:
#foreveryoung#greatstart#youth#skills-training
Benefits:
training opportunities
personal development benefits
No. of Vacancies:
1
Job Description
Job Description:
Branding
• Support the Brand Owners in delivering Brand campaigns that support business strategy, market goals and organisational objectives
• Execution of marketing communication initiatives that are aligned with Brands’ positioning and philosophies
• Identify, plan and execute projects/campaigns for brand development
• Analyse and evaluate effectiveness of each project / launch
• Manage service partners (PR/Design agencies) and build good relationship with key media for PR coverage of important events/activities
• Trade mark registration and related matters
Marketing
• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
• Develop promotional programmes and managing marketing budget
• Oversees the planning and conducting of market research
• Work collaboratively with in-house designer/external design agencies to execute designs
• Analyse and evaluate effectiveness of each project / launch
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
• To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation
• Effectively communicate with and influence stakeholders through building strong relationships, networking and fostering cross-team collaboration
• Generate monthly marketing reports for the Management’s review
• Plan and manage budgets, timelines and stakeholder approvals across key projects you own
• Joint Marketing plan with overseas business principle/partners
Job Requirements:
• Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role
• Must have experience in handling at least 2 F&B concept brands and brand management in F&B industry
• Translate texts from English to Chinese (and vice versa)
• Has strong proficiency in in English and Mandarin (in order to liaise with Mandarin speaking associates)
• Able to independently and competently run multiple projects with a keen eye for detail
• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment
• Able to start work immediately or within a short notice
Branding
• Support the Brand Owners in delivering Brand campaigns that support business strategy, market goals and organisational objectives
• Execution of marketing communication initiatives that are aligned with Brands’ positioning and philosophies
• Identify, plan and execute projects/campaigns for brand development
• Analyse and evaluate effectiveness of each project / launch
• Manage service partners (PR/Design agencies) and build good relationship with key media for PR coverage of important events/activities
• Trade mark registration and related matters
Marketing
• Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
• Develop promotional programmes and managing marketing budget
• Oversees the planning and conducting of market research
• Work collaboratively with in-house designer/external design agencies to execute designs
• Analyse and evaluate effectiveness of each project / launch
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
• To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation
• Effectively communicate with and influence stakeholders through building strong relationships, networking and fostering cross-team collaboration
• Generate monthly marketing reports for the Management’s review
• Plan and manage budgets, timelines and stakeholder approvals across key projects you own
• Joint Marketing plan with overseas business principle/partners
Job Requirements:
• Diploma or Degree in Marketing / Communications with at least 2 years in supervisory role
• Must have experience in handling at least 2 F&B concept brands and brand management in F&B industry
• Translate texts from English to Chinese (and vice versa)
• Has strong proficiency in in English and Mandarin (in order to liaise with Mandarin speaking associates)
• Able to independently and competently run multiple projects with a keen eye for detail
• Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environment
• Able to start work immediately or within a short notice
Job Criteria/Requirements
Qualifications:
Diploma
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