Social Media Executive & Content Creator For Leading Luxury Tourism Brand
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Tourism and Attractions | Attractions Management and Operations | Content and Experience Development Executive/Curator
Job Type:
Full Time
Job Suitable For:
#greatstart#midcareer#flexitime
Benefits:
personal development benefits
No. of Vacancies:
1
Job Description
Background on Tall Ship Adventures
Tall Ship Adventures owns The Royal Albatross luxury Tall Ship - Singapore’s premier, luxury, sail and dine experience. The Royal Albatross is a multi-award-winning, one-of-a-kind tourist attraction and winner of the most Outstanding Attractions Experience (Singapore Tourism Award, 2022). The Royal Albatross is one of the world’s last remaining 100 historic Tall Ships, and the only luxury Tall Ship in Asia region.
About The Role
Tall Ship Adventures’ Marketing team are hiring a proven Social Media Executive & Content Creator talent who shares our vision to bring luxury to the next level with Royal Albatross luxury Tall Ship.
Reporting to the Head of Marketing, the Social Media Executive & Content Creator will drive engagement, grow brand awareness and plan, create and execute excellence in social media management by creating engaging content creation in a fast-paced, high-performance marketing team. This opportunity will appeal if you love social media and have passion for creative content!
Job Description & Responsibilities
As a Social Media Executive & Content Creator, you will play a key role in leading the planning, development and implementation of our company's social media, with a focus on driving audience organic engagement, increasing awareness, grow social followers and community across our company's social media channels. You will drive the social media content and calendar, identify performance metrics to drive innovation and provide performance reporting.
• Develop and execute a comprehensive, on brand social media strategy and content calendar plan which aligns with our business goals and objectives, resonates with our target audience and is published by the agreed deadlines.
• Create best practice, day-to-day curation and creation of engaging, on-brand social content for all social media channels (Facebook, Instagram, LinkedIn, TikTok, Little Red Book and We Chat) in English and Mandarin languages, which achieves engagement targets and KPI’s.
• Creation of engaging social media posts, copywriting of captions (in English and Mandarin), creation of static and dynamic video visual content and graphics.
• Build brand personas and content pillars for the different social communities and brands.
• Interacting with social media community, responding to comments, messages, and enquiries.
• Development of influencer network and community,
• Stay up to date with recent design trends in the luxury market and tourism market.
• Monitor social media platforms to identify latest social media and content trends, opportunities, and potential issues, innovations and ways to improve performance metrics to maximise relevance and effectiveness.
• Manage and execute Ad-hoc projects (Blogs, HTML for EDM’s, and website/CMS updates).
• Collaborate with internal and external partners to execute best-in-class social media campaigns.
Skills You Need to Succeed
• An obsession with the Royal Albatross Tall Ship and an understanding on how to portray/promote her to the social media scene!
• 3+ years proven experience in strategizing & executing social media plans and creating content.
• Deep passion for storytelling, social media and content creation and proven record of delivering excellent results.
• Bi-lingual English & Mandarin languages, verbal and written for storytelling & engaging content.
• High attention to detail and design of crafted content (static, video and graphics).
• Start-up mindset - collaborative with an entrepreneurial, roll-up your sleeves mindset. Can work both independently and collaborate as part of a diverse, multi-function team.
• Highly organised with strong project management skills and strong interpersonal skills
• A basic knowledge of Photoshop, Illustrator and video editing (Final Cut Pro or Adobe Premiere)
Bonus skills
• Experience in CSS and maintenance of WordPress websites
• HTML
• Experience working on a luxury brand
Qualifications
• Singaporean applicants only
• Poly Diploma / Bachelor’s Degree in mass communication, marketing, or a similar field.
• 3 years experience as a Social Media Executive & Content Creator Agency or client side)
Benefits & Compensation
• Generous leave and company benefits included.
• Weekly Weekday and weekend Sailings onboard The Royal Albatross
Negotiable salary but commensurate with qualifications and experience.
• Office location – Harbourfront
To apply for the role please send CV and a link to your Social Media & Content Creator portfolio
Tall Ship Adventures owns The Royal Albatross luxury Tall Ship - Singapore’s premier, luxury, sail and dine experience. The Royal Albatross is a multi-award-winning, one-of-a-kind tourist attraction and winner of the most Outstanding Attractions Experience (Singapore Tourism Award, 2022). The Royal Albatross is one of the world’s last remaining 100 historic Tall Ships, and the only luxury Tall Ship in Asia region.
About The Role
Tall Ship Adventures’ Marketing team are hiring a proven Social Media Executive & Content Creator talent who shares our vision to bring luxury to the next level with Royal Albatross luxury Tall Ship.
Reporting to the Head of Marketing, the Social Media Executive & Content Creator will drive engagement, grow brand awareness and plan, create and execute excellence in social media management by creating engaging content creation in a fast-paced, high-performance marketing team. This opportunity will appeal if you love social media and have passion for creative content!
Job Description & Responsibilities
As a Social Media Executive & Content Creator, you will play a key role in leading the planning, development and implementation of our company's social media, with a focus on driving audience organic engagement, increasing awareness, grow social followers and community across our company's social media channels. You will drive the social media content and calendar, identify performance metrics to drive innovation and provide performance reporting.
• Develop and execute a comprehensive, on brand social media strategy and content calendar plan which aligns with our business goals and objectives, resonates with our target audience and is published by the agreed deadlines.
• Create best practice, day-to-day curation and creation of engaging, on-brand social content for all social media channels (Facebook, Instagram, LinkedIn, TikTok, Little Red Book and We Chat) in English and Mandarin languages, which achieves engagement targets and KPI’s.
• Creation of engaging social media posts, copywriting of captions (in English and Mandarin), creation of static and dynamic video visual content and graphics.
• Build brand personas and content pillars for the different social communities and brands.
• Interacting with social media community, responding to comments, messages, and enquiries.
• Development of influencer network and community,
• Stay up to date with recent design trends in the luxury market and tourism market.
• Monitor social media platforms to identify latest social media and content trends, opportunities, and potential issues, innovations and ways to improve performance metrics to maximise relevance and effectiveness.
• Manage and execute Ad-hoc projects (Blogs, HTML for EDM’s, and website/CMS updates).
• Collaborate with internal and external partners to execute best-in-class social media campaigns.
Skills You Need to Succeed
• An obsession with the Royal Albatross Tall Ship and an understanding on how to portray/promote her to the social media scene!
• 3+ years proven experience in strategizing & executing social media plans and creating content.
• Deep passion for storytelling, social media and content creation and proven record of delivering excellent results.
• Bi-lingual English & Mandarin languages, verbal and written for storytelling & engaging content.
• High attention to detail and design of crafted content (static, video and graphics).
• Start-up mindset - collaborative with an entrepreneurial, roll-up your sleeves mindset. Can work both independently and collaborate as part of a diverse, multi-function team.
• Highly organised with strong project management skills and strong interpersonal skills
• A basic knowledge of Photoshop, Illustrator and video editing (Final Cut Pro or Adobe Premiere)
Bonus skills
• Experience in CSS and maintenance of WordPress websites
• HTML
• Experience working on a luxury brand
Qualifications
• Singaporean applicants only
• Poly Diploma / Bachelor’s Degree in mass communication, marketing, or a similar field.
• 3 years experience as a Social Media Executive & Content Creator Agency or client side)
Benefits & Compensation
• Generous leave and company benefits included.
• Weekly Weekday and weekend Sailings onboard The Royal Albatross
Negotiable salary but commensurate with qualifications and experience.
• Office location – Harbourfront
To apply for the role please send CV and a link to your Social Media & Content Creator portfolio
Job Criteria/Requirements
Qualifications:
Diploma
Must-have skills:
brand social media strategy, Bi-lingual English & Mandarin languages, verbal and written for storytelling & engaging content
Nice to Have Skills:
creation of engaging social media posts, copywriting of captions
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