MARKETING MANAGER

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Media/Advertising/Publishing | Media Business Management | Marketing Manager
Job Type:
Full Time
Job Suitable For:
#foreveryoung#greatstart#midcareer#skills-training
Benefits:

training opportunities

free food & beverages

No. of Vacancies:

1

Job Description
As part of our expansion plan, we are hiring suitably qualified candidate for the post of:-

MANAGER, MARKETING

Location: Central

Responsibilities:-

~ Oversee the full spectrum of the marketing and branding activities for the Company.
~ Strategize, conceptualise, plan and develop marketing strategies in driving business results and accomplish Company objectives.
~ Oversee the development plans and budget for marketing activities, recommending options and courses of actions to achieve these plans.
~ Lead and manage Company’s Rewards Loyalty Programme
~ Provide market trends and forecasts through market data.
~ Track sales and marketing performance through effective data collation, measurement and analysis highlighting areas for attention and improvement.
~ Accountability for the marketing reporting calendar schedule and on time delivery of accurate published reporting and distribution to Management.
~ Measure marketing budget ROI performance assisting in prioritisation of marketing activity funding.
~ Conduct periodic trade and field visits and keeping abreast with consumers’ behaviour, marketplace trends, trade dynamics, business drivers and competitors’ strategy.
~ Maintain effective internal communications to ensure that all relevant Company functions are kept informed of marketing objectives.

Requirements:-

~ Candidates must have a Degree in Marketing or Business Studies or equivalent.
~ Minimum 5 years working experience preferably in the F&B industry.
~ Strong leadership and people management skills.
~ Experienced and competent in marketing and branding for fast food consumer products.
~ Hands-on experience in managing Rewards Loyalty Programme.
~ High numerical aptitude and analytical skill with an ability to organise, measure and analyse data identifying areas.
~ Ability to articulate and translate data analysis findings into actionable marketing ideas.
~ Self-motivated and able to handle high-volume workload within reasonable deadlines.
~ Meticulous, diligent, well-organised with good time management and sense of urgency.

Interested candidates are requested to send in their CVs in MS Word Format including the following:-
Current & Expected Salary
Date of Availability
Reason(s) for Leaving
(We regret that only shortlisted candidates will be notified)
Job Criteria/Requirements
Qualifications:

Degree

Employer Profile
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YA KUN CAFE PTE LTD

From its humble beginnings as a modest coffee stall in the 1940s, the name of Ya Kun has become synonymous with unparalleled kaya toast and irresistibly fragrant coffee and tea, enjoyed amidst a cosy atmosphere. Today, Ya Kun continues to delight fans and to attract converts. Vision To establish Ya Kun as a household name in Singapore and Asia, offering delectable kaya toast and other complementary traditional food and beverages to one and all. Mission Ya Kun strives to: - Preserve its unique & rich heritage established since 1944 - Perpetuate its belief that a good toast can bind kinship, friendship & partnership - Persevere in achieving its twin objectives of affordability & availability of its products - Pursue excellence in its customer service - Position itself at the forefront of innovation for product development Welcome to join Ya Kun Family!