Position OverviewThe Marketing Communications Executive creates and executes property-level communications with our customers. Reporting to the Director of Marketing Communications, the individual promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image.The RoleMANAGE BRAND EQUITYAnalyse market research findings, including guest reviews on Google and Tripadvisor, to evaluate brand awareness and association, implementing appropriate response strategiesPerform analysis of reputation risk to determine business impact to organizationOversee branding, positioning, local strategy, campaign development and agency managementDEVELOPING MARKETING STRATEGIESExecutes annual marketing plan with approved budget, in consultation with Director of Marketing CommunicationsCollaborate with Operations, Food & Beverage and Sales teams to execute promotions and campaigns aimed at targeting in-house and city guests with promotions that drive incremental revenue to the Hotel, including F&B outletsMANAGE MARKETING COMMUNICATIONS AND PUBLIC RELATIONSActs as the liaison between the marketing department and advertising / PR agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage and spa promotionsManage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel Q&A sheetPlan and execute sponsored events, community relations, and media-facing promotional activitiesCompile and verify monthly media monitoring reports across online, print, and social channels for internal distributionOVERALL PROJECT MANAGEMENT & COORDINATION OF MARKETING ACTIVITIESCoordinate and manage photography for advertising, collateral and public relations purposes between the Hotel, external vendors and the corporate teamsActs as the primary liaison of contact for approved local photographers for food, amenity, and property imagery, ensuring all photography adheres to brand guidelinesReview menus and develop design briefs and copywriting for all other marketing collaterals that support campaigns and communicationsOversee the creation and maintenance of digital channels, including updates to the website and booking engine.Develop and manage a communications and F&B promotions calendar, including scheduling press releases, media advisories, and coverage of hotel eventsVerify and compile monthly media monitoring reports across online, print, and social channels for internal distribution Talent ProfileMinimum of 1 year experience in Communications, Public Relation or Marketing in luxury sectorPrior experience in agency and influencer managementExperience of developing, creating and managing promotional marketing campaigns